Eternal Essence Update – May 2022

May has rolled around with warm weather and it really feels like Summer is on the way. With the heat has come a sense of joy that has coursed through the Eternal Essence team.

If you’ve kept up with recent bogs, you’ll have see one detailing an issue we had regarding sourcing labels for new types of products. While we solved it (mostly) by the end, it was an long process spanning months that we only just came out the better end of. Being a small team with limited resources, even seemingly simple challenges can become long battles if a few things go wrong ceonsecutively. Fortunately though, everyone did their best and with some creativity and teamwork we came out relatively unscathed.

Despite the difficult period, we are still set to release some new and exciting products in the coming weeks, including new fragrances and products not yet seen on Eternal Essence. There are a few minor logistical processes to sort out, but the wait will be short before announcements begin rolling out.

In terms of social media, we’ve finally had the time to work on making it more consistent (or at least trying to). As the issue with labels slowed down production of various items, our team had more time to put into making plans and finding ways to create better and more engaging content for our followers. Such things include weekly polls, quizzes and opportunities to ask us any questions through our Instagram and Facebook stories. Blog Friday continues to be successful, with lots of people telling us they like keeping up to date with us, as well as learning more about the home fragrance industry and related topics.

In the coming months, activity around Eternal Essence should begin to amp up. We aim to be attending several craft fairs and markets across Surrey and Sussex in July and August, so we may finally get a chance to meet some of our fans in person, as well as get word out about our business to people that are yet to come across us online. We also aim to be setting up stockists throughout our home count yand maybe beyond, so that customers are free to find our products in local retailers at their leisure.

We’re really excited for everything that is coming, and incredibly grateful for your continued support.