Eternal Essence Update – March 2022

Another month has gone by, and it’s time again to take stock of where we are, where we’ve come from and where we’d like to be. February proved a busy month with Valentine’s day providing a lot of new business and proving the success of our new poromotion. We aim to provide similar bundle discounts in the future, to help make the most of events, holidays and celebrations.

On top of running amazing deals, we and our web design team had the long process of going over pages, making edits to wording for clarity. We’ve also optimised code so that the website runs as smoothly as possible. Some pages with lots of content (such as the hompeage and ‘All Products’ page) were slower than we’d have liked. Navigating them should now feel much swifter. Our coders have also implemented various fixes and changes across the site, making its usage better for us all.

While December, January and February were times of growth and innovation for Eternal Essence, in our second quarter of business we’ll be focusing more on infrastructure, organisation and ironing out any other kinks. While we have always managed to complete orders swiftly and accurately, we have identified areas of our process where improvements can be made. Resolving these will put us in a much better position to grow and create, providing a sturdy foundation to launch new product lines, create new fragrances and experiment with various shipping and payment options.

On the topic of product lines, Candles and Diffusers are still set to be launching this Spring. The products themselves have been tested thoroughly and work amazingly, being the same exceptional quality as our signature melts. Supply issues with packaging have been responsible for the delays, with the printing company we’re partnered with experiencing multiple technical difficulties. This means that while we have the products, we can’t correctly label them with the required safety information to make them available to sell. We’re working with the company to find a solution for the issues as quickly as possible, but it may still be some weeks before this issue is fixed. We apologise for the delay, and appreciate your patience and support as we seek to provide our customers with new experiences.

Despite these delays and a growing focus on the mechanics of our business, it doesn’t mean our customers will be left out in the meantime. Mother’s Day is just over two weeks away, and we’ll soon be unveiling more information about the offer we have for it. Slightly beyond Mother’s Day, we have a couple of new fragrances in the works that will be coming out in April to provide a taste of the sunny days to come. We look forward to sharing more with you soon!

Published: 11/03/22